The Boring Data

Are you tired of spinning your wheels and not seeing results? It's time to kick things into high gear with our badass workshops in Marketing Automation, CRM, Enterprise Architecture, and more. Our expert instructors will show you how to cut through the noise and get sht done. No fluff, no nonsense - just practical strategies that work. Whether you're a startup founder or a seasoned entrepreneur, our workshops will give you the tools and confidence you need to take your business to the next level.

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01: AI or Die Trying: A Workshop on Implementing Enterprise AI

Embark on an electrifying, hands-on, 8-hour workshop designed for marketing professionals eager to empower AI. This workshop is split into six dynamic sessions for an interactive and outcome-driven experience.

02: CDP Unlocked

The CDP Unlocked workshop is not your average snooze-fest. This one-day event will give businesses the practical knowledge and skills you need to implement a killer customer data platform (CDP) strategy. You'll learn how to collect and manage customer data like a boss, integrate your CDP with other marketing technologies like a pro, and design a CDP strategy that's tailored to your business needs.

03: CDP Use cases

Dive deep into the realm of CDP use cases and revolutionize your understanding of customer data utilization. Join us for an immersive experience where you'll explore real-world scenarios, innovative strategies, and cutting-edge applications.

04: Attribution modelling

Delve into the dynamic world of attribution modeling and unravel the mysteries behind effective marketing attribution. In this hands-on workshop, you'll dissect various attribution models, from first-touch to multi-touch, and uncover the insights that drive informed decision-making. Learn how to accurately measure the impact of your marketing efforts across channels and touchpoints, and gain the tools to optimize your strategies for maximum ROI. Whether you're a seasoned marketer or just dipping your toes into the attribution waters, this workshop is your gateway to mastering the art and science of attribution modeling.

05: MarTech capabilities: discovery and roadmap creation

Embark on a Journey to Unleash Your Marketing Technology Potential! Join our immersive workshop and dive deep into the realm of MarTech capabilities, where innovation meets strategy. Explore the vast landscape of marketing technologies and uncover hidden gems that can supercharge your marketing efforts. From AI-driven analytics to automation platforms, discover the tools that will revolutionize your marketing stack. Guided by experts, you'll learn how to assess your current MarTech ecosystem, identify gaps, and craft a roadmap to success. Don't miss this opportunity to harness the full power of MarTech and pave the way for unparalleled marketing success.

06: Your AI strategy is as good as Your data: data strategy to enable AI

Transform Your AI Strategy from Good to Great with Our Data Strategy Workshop! Dive into the critical connection between data strategy and AI success in this dynamic workshop. Explore how the quality, accessibility, and organization of your data can make or break your AI initiatives. Through interactive sessions and practical examples, discover how to craft a data strategy that fuels AI innovation and drives business outcomes. From data collection to governance, you'll learn the essential components needed to create a robust data foundation for AI. Don't let subpar data hold back your AI aspirations—join us and unlock the full potential of your data-driven future!

07: Connect your Data to MarTech: integration patterns for MarTech

Elevate Your Marketing Technology Game with Seamless Data Integration! We'll dive into ways of connecting your data to MarTech platforms. Explore various integration patterns and unlock the secrets to building a cohesive MarTech ecosystem that maximizes efficiency and effectiveness. From API-driven integrations to custom data pipelines, discover the strategies and best practices that will streamline your data flow and supercharge your marketing efforts.

08: Customer Journey experience and its development

Dive into proven strategies for creating unforgettable experiences. Learn to map touchpoints, optimize transitions, and captivate customers at every step. Led by experts, this workshop will empower you to drive meaningful results and leave a lasting impression.

09: Personalization Made Simple

Learn about streamlined approach to implementing personalized experiences effortlessly. Learn practical strategies and tools to tailor your marketing efforts effectively. Led by experts, this workshop will demystify the process, empowering you to drive engagement and conversions with ease. Don't miss this opportunity to enhance your MarTech capabilities and deliver impactful personalized experiences to your audience.

10: Marketing Automation replacement: do it right!

Learn the ins and outs of migrating from one marketing automation system to another with precision and confidence. Gain practical insights, step-by-step guidance, and best practices to ensure a smooth transition. Led by experts in the field, this workshop will empower you to do it right the first time, avoiding common pitfalls and maximizing the benefits of your new automation platform. Don't miss this opportunity to streamline your marketing operations and unlock the full potential of your automation capabilities.

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